The story behind the BAR À LUNETTES concept.
From optician to designer
Optician, entrepreneur and designer, Marie-Sophie Dion (MSD) is the founder of the BAR À LUNETTES (BAL) concept, where the customer lets himself be served like a king. Since entering the field in 1992, she quickly made known her talent as a curator for creative and avant-garde frames, all over the world. 300 distinct models are offered in 28 colors and are available exclusively at our 5 boutiques.
The Bar à lunettes concept
Inaugurated in 1992, Bar à Lunettes offers a unique consulting service under the principle of a Bar. Seated comfortably in front of a narrow mirror, the customer is taken care of by an optician who faces him behind a counter filled with stylish and elegant frames. After collecting information on his needs and tastes, followed by an analysis of facial features, the frame fitting meeting begins! The creation of personalized MSD eye frames par Marie-Sophie Dion, directly from our atelier in Saint-Lambert, is available in our 5 boutiques. No limit of color and shape; each optician uses his imagination!
“Hungry for modern design and unique models, I often find myself looking for an eyeglass color or shape that I don't have in my drawers. Being able to make a custom frame that perfectly sits on the nose and temples is a real satisfaction for me.”
- Marie-Sophie Dion
Marie-Sophie Dion's exclusive collection
The fruit of 30 years of imagining the ideal frame for each face prompted Marie-Sophie Dion to develop her own collection. Today and since 2015, the MSD par Marie-Sophie Dion eyewear collection is designed and designed entirely in Quebec, Canada. Marie-Sophie also stands out for the creation of personalized frames, which give style and character, while remaining sober and elegant.View MSD's 2022 collection
Looking for a unique frame precisely adjusted to your features, your personality, and your tastes of style, color, shape and materials? Stop looking!Tailor made frames